User Experience: Tags and Cards

So the books have been completed for our subcultures. From here we have moved into eachother's subcultures if we desire, or we can stick with our own and we are making public service campaigns to appeal to members in these subcultures. I decided to move into the bike commuter subculture, and I'm working on a campaign covering various aspects of bike commuter safety.

This is my first round of designed artifacts for the project. I am using 2 channels. This channel is a tag that could be placed around a bike frame or bike rack, and would be passed out by someone, targetting bike parking sites. These tags use a statistic on the back relating to the safety subject that is reflected, no pun intended, in the pattern on the flip side.

So when coming out to see their bike, they find a tag, and are confronted with a pattern or statistic first. This one reads: "Using bike reflectors at night decreases your chances of an accident by 60%. Over 60 million people use them worldwide. See the Pattern?"The tagline at the end then ask them to realize that if they are not part of the "pattern" or statistic, that they clearly should be. This also makes a design pun on the flip side's object pattern.

This pattern is a simple and refers to an object of safety. In this tag's case, it is the reflector.

For the next channel, I have designed spoke cards. Spoke cards are a widely used graphic element among the bike commuter subculture. Essentially these are card sized pieces or design which could be anything from band advertising, to pattern, or advertising they like, anything really. So these cards are handed out in a similar fashion as the tags at bike parking sites, and are tucked into the spokes of the wheel. In this way, it appears that the design is coming from inside the subculture, and is more likely to be accepted positively.

The first tag is a folding functional reflector option. I would like to see this used for the other safety options as well. I've also considered the idea of designing only for the Weight Weenies of the bike commuter subculture. A Weight Weenie is a bicyclist that will sacrifice anything and everything to make their bike as light as possible. This includes brakes, lights, reflectors, helmets, and the purchase of expensive ultralight materials if only for an ounces difference.