Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Sunday, August 29, 2010

Find and Share: Visual Language (Rhetoric Examples)

So here were 2 examples of design with rhetoric tropes present in them that I found interesting.

I enjoyed this one's use of pun. They relate the toothbrush's bristles to a tall field, and the dinosaur's neck is another pun of the toothbrush's long reach and arched shape.
http://braind.files.wordpress.com/2008/06/creative-ads083.jpg

(image found at:   http://braind.wordpress.com/2008/06/18/great-advertising/)


The second example uses synecdoche and pun. The trash can itself acts as a visual pun for the eye's pupil. That one eye however, relies on synecdoche, since it represents the eyes of every possible smoker.
http://www.google.com/imgres?imgurl=http://streetanatomy.com/blog/wp-content/uploads/2009/01/smoking_causes_blindness_billboard.png&imgrefurl=http://formitech.biz/blog/tmp/guerilla-marketing.html&usg=__RZa3r0sJcxMcWd2ooLWHZhvDVyM=&h=543&w=383&sz=358&hl=en&start=370&zoom=1&tbnid=406ztd4DnsIROM:&tbnh=185&tbnw=126&prev=/images%3Fq%3Dguerilla%2Badvertising%26um%3D1%26hl%3Den%26biw%3D1440%26bih%3D779%26tbs%3Disch:10,9522&um=1&itbs=1&iact=rc&dur=396&ei=fSl7TIvzIIT7nAfnk-2cCw&oei=kSh7TL2hJ5aQnwfSwZHSCA&esq=2&page=15&ndsp=31&ved=1t:429,r:22,s:370&tx=62&ty=67&biw=1440&bih=779

(image found at:   http://formitech.biz/blog/tmp/Iog.php)

Friday, April 23, 2010

VisCom2: Merchandising

So I've created a good deal of the templates and have applied some imagery to them. The concept for them was the title "The Trekker's Tools", focusing on using the icon as pattern, using multiple motifs in the imagery.  I'll definitely have to work some more with it, as well as flesh out some of the other promising titles. But here is my workspace at the moment.

















Still have to make the t-shirts and postcard templates.

Wednesday, April 21, 2010

VisCom2: Everest's Final Phase

So we are ending the icon project with a bang. By using our icons combined with image and text, we are creating new pieces with new meaning. These are going to be set as a hypothetical exhibition in the Smithsonian museum, and we have to create all the advertising and march for the exhibition.

Here are some ideas for possible exhibition titles/ directions to move in:

  1. Into the Unknown
  2. The Nomad
  3. Crossing Continents
  4. The Unplotted Journey
  5. Leaving a Footprint
  6. The Trekker's Tools
  7. Uncharted Territory
  8. Trek
  9. Braving the Elements
  10. A Chilly Fascination
  11. Man vs. Nature
  12. Comrades in Cold
For the advertising, I'll be creating a book and a couple mock ups to represent the advertising campaign. I'm currently thinking about using the following merchanise to represent the exhibition:

  1. Letterheads, stamps, and Postcards
  2. Patches
  3. Posters
  4. Carabiners
  5. Scarfs and Hats
  6. Shopping bags
  7. Street Banners
  8. Billboards

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