Showing posts with label Ascending Everest. Show all posts
Showing posts with label Ascending Everest. Show all posts

Monday, May 3, 2010

VisCom2: Merch Screenshots

So here are some more screen shots of my workspace. These were 2 more rough concepts for the Smithsonian merchandising campaign.














In the end, I decided to go with a merging of the "Image masked inside the icon" and the Icon creating pattern" concepts.  So here is the workspace for that one. From here I'll just be finalizing the design and working with text. The color choice was inspired from the yellow set of my colored icons. I'll also be printing these and binding them in a book after they go through critique.


Wednesday, April 21, 2010

VisCom2: Everest's Final Phase

So we are ending the icon project with a bang. By using our icons combined with image and text, we are creating new pieces with new meaning. These are going to be set as a hypothetical exhibition in the Smithsonian museum, and we have to create all the advertising and march for the exhibition.

Here are some ideas for possible exhibition titles/ directions to move in:

  1. Into the Unknown
  2. The Nomad
  3. Crossing Continents
  4. The Unplotted Journey
  5. Leaving a Footprint
  6. The Trekker's Tools
  7. Uncharted Territory
  8. Trek
  9. Braving the Elements
  10. A Chilly Fascination
  11. Man vs. Nature
  12. Comrades in Cold
For the advertising, I'll be creating a book and a couple mock ups to represent the advertising campaign. I'm currently thinking about using the following merchanise to represent the exhibition:

  1. Letterheads, stamps, and Postcards
  2. Patches
  3. Posters
  4. Carabiners
  5. Scarfs and Hats
  6. Shopping bags
  7. Street Banners
  8. Billboards

Monday, April 12, 2010

Image Making: Book Project, Crit Post

So for the Book project, I started out selecting my 4 books. I wanted to really cover as best I could, the 4 main aspects of a climb up Everest. This would be climbing skill, mountaineering skills, maps and guides, and of course the psychological preparation for the climb.

Here are the final 4 I went with:

Everest: A Trekker's Guide by Kev Reynolds
Ice and Mixed Climbing: Modern Technique by Will Gadd
Into Thin Air by Jon Krakauer
The Mountaineering Handbook by Craig Connally

It hen started with a series of sketches on different ideas for the covers. I knew I wanted to base my designs around a banner.







































The first set seemed to be the most thought out, so I continued with those and layered the icons in a more interesting way to come up with the final book designs.  I decided to selectively fill certain areas of the icons in the background, and leave the other sections black. If it was all filled, their would be too much going on, and make it difficult to read text. For the banner, I decided to use routes up Everest instead of simple rectangle forms.  The inside flaps have the name of the route shown on the cover, as well as a little info on it.  I decided to stagger the banded sections on the spine to keep the author name and book title from overlapping any images. This way they are more legible.  The drop shadows were put in under each layer to just give it a little more dimensionality.

So here is the final set for the "Ascending Everest" series:












































































This project was provided a challenge with the cohesive series, and the individuality of each book. Creating things that have similar elements and seem to belong to the same family, but at the same time, keeping them looking different enough to keep the viewers attention.  The content in the imagery was also a major aspect of this project. I had to create a visual narrative by putting different imagery next to each other. In "Everest: A Trekker's Guide", I used photo imagery of Everest next to maps and vector imagery to give a sense of direction and movement. I also paired the book with my crampon/ boot icon to convey the sense of planting a footprint in untraveled wilderness. In "Ice and Mixed Climbing: Modern Technique", I Paired a verticle ice wall and climber with a series of carabiners and climbing rope. I wanted a bit more of a technical hand book feel to this one since it's a how to manual sort of book.  This was also the reason I wanted the series to be small, so that they could be easily stored into a backpack, and brought out into the field if needed.  "Into Thin Air" brought on the narrative challenge, since it's a novel.  I wanted to create a visual account of the story, so I layered imagery through overlays and different ice textures.  I had to learn to mix these images and overcome the frames and edges they all presented.  They had to look like one image, rather than a few collaged together.  So a man with his arm separated symbolizes the main characters arm that is amputated after his Everest expedition.  The banner has imagery Tibetan prayer flags, that are commonly found at the base of Mountains in the Himalayas, including Everest.  Finally, "The Mountaineering Handbook" is similar to the Ice and Mixed Climbing book, in that it's also a manual. So decided to show a boot print to symbolize that step out into unknown territory again in the icon. The banner shows A man standing at the summit of Everest in his moment of triumph.

Creating mock up books was a great experience. Being able to bring out work into a physical, hand held experience for our viewer is a must as designers. I'm sure they'll also appeal to any viewers in future internships as well.  If I were to redo this project, I would definitely spend more time on the craft of my mock up books. The spines are slightly too large due to miscalculation in the folding of the cover's joints, so the coveres don't fit as well as they should have.  My inside foam core pages are also a little small.

Tuesday, March 23, 2010

VisCom2: Info Graphic Research

Okay, so here is research facts for 6 of my 9 icons from the last project. This data will be used in various info graphics for my magazine spreads.
http://www.scribd.com/share/upload/24493549/2h8rzzmfb6qesyxguvxu

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