Sunday, August 29, 2010

Find and Share: Visual Language (Rhetoric Examples)

So here were 2 examples of design with rhetoric tropes present in them that I found interesting.

I enjoyed this one's use of pun. They relate the toothbrush's bristles to a tall field, and the dinosaur's neck is another pun of the toothbrush's long reach and arched shape.
http://braind.files.wordpress.com/2008/06/creative-ads083.jpg

(image found at:   http://braind.wordpress.com/2008/06/18/great-advertising/)


The second example uses synecdoche and pun. The trash can itself acts as a visual pun for the eye's pupil. That one eye however, relies on synecdoche, since it represents the eyes of every possible smoker.
http://www.google.com/imgres?imgurl=http://streetanatomy.com/blog/wp-content/uploads/2009/01/smoking_causes_blindness_billboard.png&imgrefurl=http://formitech.biz/blog/tmp/guerilla-marketing.html&usg=__RZa3r0sJcxMcWd2ooLWHZhvDVyM=&h=543&w=383&sz=358&hl=en&start=370&zoom=1&tbnid=406ztd4DnsIROM:&tbnh=185&tbnw=126&prev=/images%3Fq%3Dguerilla%2Badvertising%26um%3D1%26hl%3Den%26biw%3D1440%26bih%3D779%26tbs%3Disch:10,9522&um=1&itbs=1&iact=rc&dur=396&ei=fSl7TIvzIIT7nAfnk-2cCw&oei=kSh7TL2hJ5aQnwfSwZHSCA&esq=2&page=15&ndsp=31&ved=1t:429,r:22,s:370&tx=62&ty=67&biw=1440&bih=779

(image found at:   http://formitech.biz/blog/tmp/Iog.php)

1 comment:

  1. In addition to visual pun, the dinosaur ad most predominantly employs hyperbole (not only is the brush huge, then tagline exaggerates a length of time).

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