Type and Image: George Eastman

Project 2 of type and image has started. In this project, we aim to use semiotics to create a single image to describe a vip.  The type has to be added into the physical environment, and cannot be added digitally.  We also will have our first use of the plotter (a large formal printer) in this project too.  Much to learn.

I have chosen George Eastman, founder of Kodak.

Some quotes of his:

"My work is done. Why wait?"

"We were starting out to make photography an everyday affair, to make the camera as convenient as the pencil."

"You press the button, we do the rest."

"What we do during our working hours determines what we have; what we do in our leisure hours determines what we are."

 Points to focus on:

Trademark
Dry Plate coating machine
Affordable and small cameras- The first of the famous BROWNIE Cameras was introduced. It sold for $1 and used film that sold for 15 cents a roll. For the first time, the hobby of photography was within the financial reach of virtually everyone. The KODAK Developing Machine made it possible for amateurs to process their own film without a darkroom.
World War I- Kodak developed aerial cameras and trained aerial photographers for the U.S. Signal Corps during World War I. Eastman also offered the U.S. Navy supplies of cellulose acetate for coating airplane wings and producing unbreakable lenses for gas masks.