McCoy Lecture

The McCoy lecture reviewed ways of creating and conception an idea, whether that be in writing ideas on post it notes, or working in an open collaborative space. It was very relative to all of our classes, but certainly visual language first and foremost. We were taught to create ideas in a quick and analog process, using paper, pencil, really whatever is around, and Mr. McCoy brought similar processes to light. Particularly those pertaining to prototyping, and creating simple "props" of our projects in order to simulate the experience, and perhaps better it for the final product. Cardboard and duck-tape were an excellent example, since you can cut and work with them anywhere in a quick and rough fashion. 

He also talked to us about going out and experiencing the project yourself. Now this was geared toward his role as an industrial designer for sure, but it could be said of any part of design. In his example, he was reinventing the shovel, and in order to gain more footing on the product he was redesigning, and what could be bettered about it, he would ideally go out an dig a hole, using the shovel. I recently did a presentation over Tronic studios. In one of their video pieces, they were recreating the surrounding environment for a 57 story tower. In order to make the video experience seamless with reality, Tronic set out to the rooftops to laser tape measure the distances between all the buildings and other elements of the surrounding area around the tower. This is a level of dedication and craft that I will certainly try to create in my work process.