Visual Language: Class Critique and Concept Directions

So, returning to SoyJoy. After my meeting with Raynoldo during our mini critique last friday, I've narrowed down to the 6 best directions to go to. (At least from the ones I've already created. Some new ones might reveal themselves as I work.) These 6 are obviously divided as 3 concepts for each of the two modes I'll be using, which were Pathos and Ethos. The bullet points following each concept are the ways Ray and I thought would work well graphically.






Pathos:
Photography or Illustration will appeal to the consumers emotions rather than vector lines and shapes. Perhaps even a combination of the two. Maybe the SoyJoy bar and the rest of the image are different rendering methods?)

1. The human figure, male or female, placed in a dramatic scene, but armed with a SoyJoy bar in their pocket, hand, somewhere on their person. (If rendered analog, charcoal might be nice, or some other rough tool. The lighting should be dramatic in terms of the dangerous aspect, but the Person with the SoyJoy bar should be even and calm.)

• Man standing before a destroyed city.
• Woman Staring down a tidal wave or storm.
• Kid staring down bullies.
• Kid on a bike looking at a huge hill.
• Cowboy with SoyJoy in place of gun.
• Boxer staring down another boxer.

2. SoyBeans or fruit in place of an important body part or organ. (The human body will be photographic to help relate to the consumer, but the Soybeans/ Fruit might be rendered with something simple. Pen and ink, colored pencil, and Watercolor all sound interesting. I might even try drawing with the fruit or soybeans themselves and see what I can do with them.)

• SoyBeans as 2 halves of the brain. (Think Healthy)
• SoyBeans as Lungs 
• Berries as Heart
• SoyBeans as muscles

3. Using the fruit in SoyJoy to represent certain things we all want; Happiness, Strength, Stability, Relaxation, Health, Simplicity, etc. (Photography or a medium with intense colors.)





Ethos:
For the SoyJoy brand, I think that an all photographic approach would establish more credibility with the consumer, and really get the point across of SoyJoy brand bars being a health supplement and betterment to someone's life, fit or not.

1. The SoyJoy bar finds itself in place of some fitness tool or aid.

• In place of Ipod for runner.
• In place of water battle holder on bicycle.
• SoyBean in place of Yoga ball
• In place of weights.
• In place of punching bag.
• In place of jumprope handles. 

2. SoyJoy bar partially buried in farm soil. (Grown on U.S. soil.)