Friday, October 15, 2010

Visual Language: Digital Compositions

So, with a handful of concepts from each mode, we have started our digital compositions.










The first 3 are for my pathos (emotional) appeal. They just went through critique, and I've decided to go with with first direction. Assigning adjectives that we all want in our lives to delicious looking berries or fruit. The appocoliptic imagery was too random, and didn't necessarily speak to SoyJoy. The 3rd direction was also rejected. It was meant to convey a sense of concentration. Showing berries in berries to promote the idea of a lot of fruit in a small package.

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