F + S

I ran across this image on the internet recently, and found a huge amount of interest in it, since it ties in with the typographic studies we've been conducting.  All the test shows signs of alignment, and the fields of color are very eye catching. There is also a strong negative and positive space relationship, the type focus switching between them.  But I'm drawn to it primarily because it's a poster, a tool for conveying information in a quick and decisive way.  Right up my ally.

Guerrilla advertising has also been a huge influence on me.  That sneaking application of information to someone in an effective and witty way, brings a smile to someones face and makes them both remember and spread the word about that ad.  It makes me wonder if it's better to spend a lot of money on a few unique adds, or post thousands of traditional adds that will make money, but just doesn't have that pzazz.  Here are a few favorites.

This particular ad for a casino uses correspondence to the game.

This one relies on proximity to the human hand.

This one relies on continuation past the frame, and works really effectively in my opinion.